Fulcrum Team Profile

Dominic Booysen

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Question:
What was your dream job when you were young?

Dominic:
My dream job when I was very young was to become a train driver. I was completely fascinated with trains from a very young age. I must admit, if given the opportunity to be the driver of the Gautrain for a day, I would grab it with both hands. As life went on my ultimate dream job was to become a marketing manager and brand ambassador. I pretty much think I am doing that at Fulcrum now.

Question:
You started your career at massive banks like Absa and American Express (amazing👑). What was going on in your life that made you switch to the insurance industry?


Dominic:
Working for the massive banks was an absolute honour; it was a goal that I set for myself when I completed my Grade 12. I was always intrigued by the insurance industry because of the notoriously negative things a person would hear about it. So I decided to give it go and become part of the insurance industry – it was a personal challenge I set for myself and I am pleased to say that it’s a shift in career I have no regrets over. The insurance industry is so vast and complex and it is an ever-changing industry with opportunities that I enjoy. Most importantly, it’s great to be part of an industry that actually adds value to people’s everyday lives.
Question:
What skills or traits make someone a highly successful portfolio manager?


Dominic:
The most important one would be to ensure that you at all times build good relationships with your clients and brokers based on mutual trust, respect and understanding.

Knowing your product offering is just as important. It’s crucial that you’re be proactive, an out of the box thinker, set lofty goals for yourself, responding to your clients and brokers on time and always go that extra mile to look after your existing clients. You’ve got to have excellent communications skills to bring in new business.
Question:
Tell me the parts of your day that make you think “Yes! This is why I love my job”.


Dominic:
Dealing with different people each day and knowing that I’m adding value to that person’s business by providing them with a product that improves their cash flow. I love that I’m able to give them a sense of peace no matter what economic curveballs they’re thrown. What amazes me the most is when you come across a broker who doesn’t know about our product offering. Then when you explain it to them, you immediately hear the excitement in their voice. In that moment you realise this broker now has an excellent solution for their client – a solution that removes a massive burden from their lives. That’s when I just say to myself, “I love what my job can do for South Africans.”

Lastly, it’s when our team collectively exceed targets. To see the dedication that each of us put in – it shows that we all love what we’re doing!
Question:
Imagine you’re talking to someone who has very little knowledge of insurance in general (never mind financing premiums!). How would you explain what you do to this person?


Dominic:
Your main goal is not to overwhelm the person with too much information in one go which is why I take the approach of breaking it down into digestible bits of information. It’s all about educating that person in the simplest way possible. Sometimes too much information is not a good thing as you can end up having a very confused conversation. Little golden nuggets do the trick!
Question:
You’ve been at Fulcrum for over 10 years. That kind of loyalty is pretty impressive (and rare) nowadays. What makes your job enjoyable & meaningful


Dominic:
I enjoy all the responsibilities that come with my job. I am able to educate brokers and clients and that means I am adding value towards our insurance industry. I love our product!

We have an excellent management structure and a great team – we always strive to give our best, bounce ideas off each other, and have meaningful conversations that enable us to achieve our goals as a team.

I absolutely enjoy the Operations side of my job – seeing how a plan comes together, solving problems, helping the department where needed, and being able to see the various types of premiums we Finance. This part of my job gives me a great sense of satisfaction that I’m valued and trusted.